The Challenge
UrbanCart needed to reach Gen Z shoppers on TikTok where they had no presence. Brand perception skewed older. Competitors were already successful with millions of views through hauls, styling videos, and trend-jacking.
Project Overview
About this project
Viral campaign with 2M+ views
This project showcases our expertise in Social Media. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Launched creator partnership program with 40 micro-influencers (10K-100K followers). Content included haul-style try-on videos, closet cleanout challenges, styling tutorials, and viral #UrbanCartHaul challenge. Optimized TikTok Shop.
The Results
Campaign generated 2.3M organic views and 18M total impressions. TikTok became the #1 social traffic source. 24 creator videos surpassed 100K views each. TikTok Shop revenue reached $340K in Q1. Brand favorability up 28pp.
Project Tags
Social Media
Related Work
