The Challenge
FinEdge, a personal finance app for young professionals, had zero social media presence despite their 22-35 target audience being highly active on Instagram. Competitors had built loyal communities with 100K+ followers.
Project Overview
About this project
50K followers in 6 months
This project showcases our expertise in Social Media. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Built a comprehensive Instagram strategy: educational content, relatable finance memes, UGC testimonials, daily carousel posts, Reels, "money diaries" Stories, and a referral campaign that rewarded followers for sharing.
The Results
Grew from 0 to 50,000 authentic followers in 6 months. Average engagement rate of 4.2% (3x industry avg). App downloads increased 340%. Customer acquisition cost dropped 40%. 12 viral Reels with 1M+ views each.
Project Tags
Social Media
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