The Challenge
NexGen, an edtech company selling to university administrators, had zero LinkedIn presence and relied entirely on expensive trade shows ($1,200 per lead). Decision-makers were active on LinkedIn but unreachable.
Project Overview
About this project
B2B lead gen campaign
This project showcases our expertise in Social Media. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Developed thought leadership strategy for the CEO and company page: original research reports on education technology trends, case studies with measurable outcomes, video testimonials from university partners, and daily engagement with key decision-makers.
The Results
Generated 240+ qualified leads in 90 days at an average cost of $48 per lead. CEO personal brand grew to 18,000 followers. Company page engagement rate of 5.8% (8x benchmark). Trade show dependency reduced by 60%, saving $240K annually.
Project Tags
Social Media
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