The Challenge
PrimeSpace Realty struggled with inconsistent lead quality from Meta campaigns. High CTR but low conversion, broad targeting, generic stock photography, no nurturing pipeline, and volatile CPL ranging from $35 to $180.
Project Overview
About this project
200+ qualified leads/month
This project showcases our expertise in Performance Marketing. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Built sophisticated Meta advertising ecosystem: lookalike audiences from high-value client data, dynamic creative optimization with virtual tours, multi-stage retargeting funnel, CRM integration for real-time lead scoring. 60+ ad variants with continuous testing.
The Results
Consistent 200+ qualified leads per month at $28/lead average. CPL stabilized with 90% less volatility. Lead-to-visit conversion improved 40%. Generated $18M in attributed property sales in 6 months. 8.2x ROAS.
Project Tags
Performance Marketing
Related Work
