The Challenge
CloudNine struggled to reach mid-market decision-makers on LinkedIn. Ads underperformed at $187 CPL with only $450K in influenced pipeline. Broad targeting, product-focused creative, no retargeting or ABM strategy.
Project Overview
About this project
3x pipeline from paid social
This project showcases our expertise in Performance Marketing. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Built full-funnel LinkedIn strategy: TOF thought leadership content with original research, MOF case study carousel ads targeting specific job titles at target accounts, BOF conversion ads. ABM campaign targeting 200 high-value accounts.
The Results
Pipeline grew from $450K to $1.4M per quarter. CPL dropped from $187 to $64. Account engagement rate reached 34%. ABM campaign closed 8 enterprise deals worth $2.1M in ARR. LinkedIn became #1 paid B2B channel.
Project Tags
Performance Marketing
Related Work
