The Challenge
HealthPulse, a telemedicine startup, was burning through ad spend with a 1.2x ROAS. Poor campaign structure, irrelevant keywords, no negative keyword strategy, and landing pages that failed to convert. Cost per qualified lead was $187.
Project Overview
About this project
4.5x ROAS in 90 days
This project showcases our expertise in Performance Marketing. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Restructured Google Ads into granular SKAG structure, implemented tiered bidding for high-intent keywords, created 24 specialized landing pages with A/B testing, added 1,200+ negative keywords, and built custom conversion tracking feeding Smart Bidding.
The Results
ROAS improved from 1.2x to 4.5x in 90 days. Cost per qualified lead dropped from $187 to $43. Lead volume increased 340%. Quality score improved from 4/10 to 9/10. Generated $1.2M in attributed revenue in Q4.
Project Tags
Performance Marketing
Related Work
