Eco-friendly packaging rebrand
This project showcases our expertise in Brand Design. From concept to execution, every detail was crafted to deliver measurable impact for the client.
GreenLeaf, an eco-friendly cleaning products company, used packaging that contradicted their sustainability mission - non-recyclable plastics, excess material, and chemical-heavy visual language. Retailers pushed for better shelf appeal.
Designed fully compostable packaging using plant-based materials and soy-based inks. Botanical illustrations, earthy color palettes, transparent messaging about ingredients. Modular packaging reduced material usage by 40% and optimized for flat-packed shipping.
Material costs reduced 22% despite premium materials. Retail shelf conversion improved 35% in A/B tests. Whole Foods and Target expanded shelf space by 60%. Customer NPS rose from 62 to 91. Won Dieline and Eco Excellence Awards.
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