Brand Design

Bloom Cosmetics Rebrand

Bloom Cosmetics Rebrand

About this project

Complete visual identity overhaul

This project showcases our expertise in Brand Design. From concept to execution, every detail was crafted to deliver measurable impact for the client.

The Challenge

Bloom Cosmetics had an outdated brand identity that no longer resonated with their target audience of millennials and Gen Z. Their packaging was lost on crowded retail shelves, social media lacked a cohesive visual language, and sales had plateaued for 18 months.

Our Solution

We created a comprehensive rebranding strategy: audience research, competitive analysis, a new visual identity system including logo, typography, colors, packaging, and digital assets, and a 60-page brand guidelines document ensuring consistency across all touchpoints.

The Results

45% increase in retail footfall, 28% boost in online sales, and social engagement tripled. Featured in Vogue and Harper's Bazaar. Contributed to a successful $12M Series B funding round.

Project Tags

Brand Design

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Email
valurisemediaservices@gmail.com
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Phone
+91 91566 88227
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Location
302, Space Elena, Bavdhan, Pune 411021
Hours
Mon–Sat: 10:00 AM – 7:00 PM

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