40% increase in trial signups
This project showcases our expertise in Websites. From concept to execution, every detail was crafted to deliver measurable impact for the client.
CloudNine, a project management SaaS, had a 2.1% trial signup rate despite strong product-market fit. Text-heavy page, no social proof, confusing information architecture, and an 8-field form causing friction. Competitors converted at 5-7%.
Redesigned landing page with benefits-driven copy, dynamic video demonstrations, and social proof including customer logos, testimonials, and real usage metrics. Form reduced to 3 fields with progressive profiling. Added interactive product tour and live chat.
Trial signup rate increased from 2.1% to 5.8%. Demo request conversion hit 12.4%. Page load time under 0.8s. Bounce rate dropped from 68% to 32%. Contributed to a successful $8M Series A extension.
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