The Challenge
UrbanCart's e-commerce site had severe SEO debt: 14,000+ thin product pages, 200+ broken category pages, parameter-based duplicate content, slow mobile performance, and zero structured data. Organic traffic declining 8% MoM.
Project Overview
About this project
180% organic traffic increase in 4 months
This project showcases our expertise in SEO. From concept to execution, every detail was crafted to deliver measurable impact for the client.
Our Solution
Executed comprehensive SEO turnaround: consolidated thin products into parent SKUs, implemented rel=next/prev and canonical tags, rebuilt faceted navigation with AJAX-based filtering, added Product/Organization schema, created category content strategy, optimized Core Web Vitals.
The Results
Organic traffic grew 180% in 4 months (42K to 118K monthly sessions). Revenue from organic search increased 215%. Product page indexation improved 340%. Load time from 5.4s to 1.8s. Core Web Vitals all passed.
Project Tags
SEO
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